TikTok is introducing a new feature that allows them to lessen the amount of AI-made media appearing in their feeds. This move comes as the platform disclosed that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread rollout. This development aligns with a increase in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this content is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently absurd or bizarre.
“We know from our community that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, depending on their own choices,” said a platform representative.
AI on the Platform
The service shared that there are now 1.3 billion videos on its network identified as artificially created. In total, over 100 m media items are uploaded to the platform every day, making clips made by AI a minor part of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the level of artificial media they see by accessing the topic control option in the app and selecting “AI-generated content”. Other topics that are already be adjusted under the tool include politics, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to label “realistic” artificially created content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any realistic AI video that is unmarked can be removed under its terms of service.
In addition, the app will from now on apply an AI-generated label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to help prevent users from attempting to evade the labeling process.
Educational Initiatives
The company is additionally introducing a two million dollar AI literacy fund for experts and organizations to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups specializing in training coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, amid discussion over plans to lay off hundreds of review team members in the UK. TikTok is expected to cut a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content before it gets reviewed by people. TikTok stated a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
